So, we’re getting Prada Meta AI glasses, proper?

So, we’re getting Prada Meta AI glasses, proper?

Could Meta be getting ready to launch a Prada version of its Meta AI glasses? That’s the hypothesis after Mark Zuckerberg and his spouse, Priscilla, have been noticed sitting in the entrance row of Prada’s Fall/Winter 2026 Fashion Week present in Milan on Thursday. The social media exec was seen chatting together with his seatmate, Lorenzo Bertelli, Prada’s chief merchandising officer and son of head designer Miuccia Prada.

While Zuckerberg has been working to shine his picture in recent times, including with upgraded threads, it’s seemingly that he wasn’t at Prada for the vogue, however relatively because of an upcoming collaboration with the model.

CNBC reported last summer season that Prada AI glasses have been in the works, among others. However, Meta has yet to publicly announce such a deal. (The company has not yet responded to a request for remark about Zuckerberg’s presence in Milan.)

EssilorLuxottica, the French-Italian eyewear model and Ray-Ban maker, has been working with Meta on these high-tech devices since their debut, initially under the Ray-Ban Stories model. This month, the company announced it bought over 7 million AI glasses in 2025, up from 2 million in the prior yr. Those sales included each Ray-Ban Meta and Oakley Meta glasses, the latter designed more for the athletic sorts.

Now, it appears, Prada AI glasses may very well be next, given that Prada and EssilorLuxottica already renewed their licensing deal for eyewear under the Prada and Miu Miu manufacturers for the next ten years. (The current settlement, which expired on December 31, 2025, was later prolonged by way of December 31, 2030, with the provision for renewal until December 31, 2035.)

Prada AI glasses might give Meta a foothold in the high-fashion market, a distinct segment that its Oakleys and Ray-Bans don’t yet fill. Establishing the glasses as a luxurious image might also profit Meta’s model total.

However, there are some considerations that AI glasses aren’t the proper match for a world that’s seeing an elevated client backlash against surveillance devices, which have just lately led people to rip out their Ring doorbells and smash Flock cameras. This shift might see Meta reconsidering whether or not it can add facial-recognition options to its glasses, as The New York Times just lately reported. The news drew criticism for what had in any other case been a modestly profitable tech product and has even prompted one developer to build an app that will warn you if somebody is sporting the AI glasses close to you.

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June 9, 2026

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