Roku City Dash Game Launches

Roku is continuous its push into gaming experiences with the launch of “Roku City Dash,” a retro-inspired game that customers can play from within the platform’s screensaver.

The good TV company — which as of last week boasts more than 100 million streaming households worldwide — describes the new feature as “an original game that takes you inside the beloved Roku City, past iconic buildings and unexpected surprises from outer space.” Users who play “Roku City Dash” can compete within their households for high scores.

Beginning Monday, “Roku City Dash” can be accessible to customers by means of an interactive constructing in the Roku City screensaver, in addition to by means of the Roku Home Screen.

“Roku City Dash” is the latest addition to a rising listing of interactive experiences Roku has debuted to have interaction viewers on the platform past their streaming habits, including Roku Daily Trivia and a new quarterly “Roklue” quiz game, and “Live from Roku City,” which has seen the screensaver change over to a dynamic themed web page for occasions like Demi Lovato’s headline performance and to advertise “Wicked: For Good.”

“Our users have a deep passion for all-things Roku City and starting today we are delivering a feature they’ve asked for over many years,” Roku Media head of content Lisa Holme said. “Roku City Dash invites our users to fly through Roku City, passing iconic monuments they know and love, plus special Easter eggs, as they vie for a high score by avoiding obstacles. The game is a fun way for us to celebrate our beloved town, build on our platform’s interactivity, and invite users to spend time with Roku in a new way.”