Rentify Launches UAE’s First AI-Native Rent Infrastructure with ‘Rentify Pay’

Rentify Launches UAE’s First AI-Native Rent Infrastructure with ‘Rentify Pay’

Rentify, the Dubai-based fintech and proptech innovator, has launched Rentify Pay, which it describes as the UAE’s first rent-native infrastructure layer.

The new platform marks a major evolution from the company’s unique “Rent Now, Pay Later” service. Rentify Pay introduces a complete system designed to digitise and streamline the whole rental ecosystem, catering to tenants, landlords, and property managers.

Tackling the UAE’s largest monetary dedication

In the UAE, the place the majority of residents are expatriates and long-term renters, hire represents the largest recurring monetary dedication for most households. Since its founding, Rentify has supplied versatile cost options to over 10,000 rental models. The mannequin advantages each events: tenants can get monetary savings and earn rewards, while landlords obtain upfront funds with decreased threat.

Rashed Hareb, co-founder & CEO of Rentify, explained the strategic shift: “Rentify began by rethinking how rent is paid. With Rentify Pay, we are rethinking how renting itself is structured. In a market where renting is foundational to everyday life, infrastructure matters. That’s what we are building. Our goal is to transform rent from a manual, fragmented process into a seamless digital system that operates intelligently in the background … Rentify Pay marks our evolution from solving a pain point to building the backbone of a smarter rental economy.”

AI-powered platform constructed for scale

Rentify Pay leverages AI automation designed round precise rental behaviour to ship a seamless, end-to-end cost experience. The platform shifts the landlord-tenant dynamic from transactional friction to long-term belief by automating communications and digitising funds.

To encourage adoption and ease the transition, Rentify Pay is being supplied freed from cost to landlords for the first yr.

Rajneel Kumar, co-founder & COO of Rentify, added: “Rentify Pay is the result of two years of building at scale and countless conversations with landlords and tenants across the UAE. The pain points were clear: fragmented payments, limited visibility and unnecessary friction built into a system that should simply work. We chose to build ahead of that curve with Rentify Pay bringing payments, records and real-time visibility into one AI-powered platform.”

Future roadmap and lifestyle rewards

Alongside the infrastructure upgrade, the platform supplies tenants with tangible lifestyle advantages. Rentify Pay affords rewards on eligible funds via a network of over 200 companions, including top-tier retail and F&B manufacturers, including on a regular basis worth to a routine expense.

Looking ahead, Rentify has outlined a number of future enhancements for the platform, including:

The launch is supported by integrations with key banking companions and cost acquirers, making a scalable ecosystem that aligns with the UAE Vision 2031’s objective of main in high quality of life via superior digital companies. The platform is at the moment rising its footprint across Dubai, Abu Dhabi, and Sharjah.

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