Toonz Launches MyToonz FAST Channel on LG Smart TVs in India

Indian animation large Toonz Media Group has launched MyToonz, a devoted FAST channel now live on LG Electronics good TVs in India, with ambitions to take the service worldwide over the coming years.

The channel, constructed on technology from Amagi, goes out initially to LG good TV house owners across India before Toonz strikes to deliver it to Southeast Asian markets – Malaysia, Singapore and the Philippines are among the first targets – with North America, Europe and the Middle East to observe.

“As viewing habits evolve, content creators must evolve with them. MyToonz is our strategic response to the connected TV revolution, combining storytelling excellence with smart distribution. This launch signals our intent to lead in the FAST space and shape the future of children’s entertainment distribution,” said Viswanath Rao of Toonz Media Group.

The channel attracts on a library constructed up over more than 25 years of animation manufacturing at Toonz’s Thiruvananthapuram base, the place the studio turns out upwards of 10,000 minutes of content yearly. Titles on the service embody “Gummy Bear and Friends,” “Zoonicorn,” “Darwin & Newts,” “Tenali Raman” and “Hanuman,” spanning each internationally developed properties and India-rooted programming.

Amagi, which handles the technical spine of the service, brings to the partnership a platform utilized by broadcasters and streaming operators across dozens of nations. Its co-founder and CTO, Srividhya Srinivasan, said the deal married Toonz’s content credentials with infrastructure designed to assist large-scale streaming operations. “As demand for curated family programming continues to grow, IP-based delivery is essential to building sustainable FAST businesses,” she said.

For LG India, MyToonz slots into an current portfolio of free channels obtainable to its good TV customers. “With the addition of MyToonz, our kids’ genre becomes even stronger,” said Brian Jung, director of media leisure answer at LG Electronics India, describing the content as in protecting with the company’s purpose of providing free, high quality programming to households.