Threads posts can now be shared directly to your Instagram Story without leaving the app

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Threads posts can now be shared directly to your Instagram Story without leaving the app


Threads already has over 400 million month-to-month customers, however Meta needs to push that quantity even larger. With the launch of a new Threads feature this week, the company is making it simpler for Threads customers to share posts on the app to their Instagram Stories — a transfer that might capitalize on Instagram’s bigger consumer base to deliver more people to Meta’s X competitor.

The company announced on Thursday a new feature that enables you to share a Threads put up to your Instagram Story without having to depart the Threads app, instead previewing how the put up would look on your Story directly within the Threads app.

The app beforehand allowed you to share anybody’s Threads put up to your Instagram Story comparable to how you’d reshare somebody’s Instagram put up to your Story. It also already supplied instruments for sharing posts to your Instagram Feed or DMs.

Meta’s text-first, Twitter-like app Threads first launched in July 2023 and benefited from its ties with Instagram to quickly develop its preliminary consumer base. To enroll, customers had to authenticate with their Instagram credentials, which allowed Threads to populate with account particulars, like username, bio, and photograph, in addition to verification standing and followers.

With one faucet, customers might instantly observe the accounts they already adopted on Instagram — and those not on Threads would get a notification that somebody had added them.

In the months and years following its launch, Meta has closely leaned on its other, larger social platforms to continue to develop Threads, including by displaying well-liked Threads posts on Facebook and including the same carousel of Threads posts to Instagram customers. The company also made it simple for customers to cross-post from Instagram and Facebook to Threads, which also helped enhance adoption.

These strikes have paid off. Data from market intelligence supplier Similarweb last month indicated that Threads is now seeing more daily usage than Elon Musk’s X on cellular devices. (X still dominates on the internet, however.) Threads’ numbers total have been steadily rising as properly, doubling usage from 200 million month-to-month lively customers in August 2024 to 400 million month-to-month customers as of August 2025. The company announced in October that Threads reached 150 million daily lively customers, as properly.

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