Tattd gave four TechCrunch writers tattoos at Startup Battlefield

Tattd gave four TechCrunch writers tattoos at Startup Battlefield

On Tuesday morning at TechCrunch Disrupt 2025, our senior producer Maggie Nye rolled up her jacket sleeve to point out me her new tattoo: a basic, pixelated cursor arrow. TechCrunch’s Becca Szkutak acquired an identical cursor, while Theresa Loconsolo acquired a smiling moon.

I guessed that at some point during all the Disrupt hoopla, Maggie and Becca wandered off to some fashionable San Francisco tattoo store to cement their friendship with appropriately tech-themed ink (and perhaps Theresa was there too?). That appeared like a more logical clarification than the actuality, which is that they acquired these tattoos at Disrupt — sure, actually at Disrupt, on the Moscone Center’s conference ground, while upstairs, there was most likely a chat occurring about product-market match or agentic AI.

Hundreds of startups confirmed their stuff in the Expo Hall as a part of the Battlefield 200 — there’s robo cooks, spacecraft insurance coverage suppliers, a shortcut for recycling plastic — and then amid the chaos, Tattd turned their sales space right into a mini tattoo store.

Maggie’s tattoo.Image Credits:TechCrunch

Tattd is a platform that helps tattoo seekers discover artists whose portfolios match the sort of tattoo they’re on the lookout for.

The startup makes use of generative AI to create a mockup of a design, however these artificial designs aren’t really getting inked on anybody’s physique. Rather, Tattd places the AI-generated design by means of a reverse picture search to seek out an artist whose work resembles the mock-up, so that the consumer and artist can work together to create an authentic design, as one usually would once they get related with a tattoo artist.

“If you go to ChatGPT and say something like, ‘I want to see a butterfly in a Japanese traditional style with heavier lines,’ they don’t know what that means,” founder Laura Schaack told TechCrunch.

Just toes away, TechCrunch deputy managing editor Karyne Levy was getting an escape key tattooed on her higher arm.

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Karyne’s tattoo.Image Credits:TechCrunch

Before founding Tattd, Schaack led operations for 2 startups: WearAway, a vogue rental company acquired by Grin, and Lemonsqueeze, a market expansion platform acquired by Knotel. But Schaack has always had a watch for the arts. She studied artwork historical past at New York University, and her physique is adorned with a collage of tattoos — at Disrupt, she acquired a California postage stamp by her elbow.

“There is a number of people that have tried to enter the tattoo industry without tattoos, and they have all failed,” Schaack said. While you possibly can’t choose a founder by their look, she says that their lack of tattoos mirrored their lack of curiosity, funding, or experience in the business.

“I’m so deeply passionate about this industry, I’m heavily tattooed, and I’m here to support artists to build businesses in a way that both the client and the artist are taken care of,” she said. There are 900 artists on Tattd, and the platform companions with a 3rd get together to assist them discover healthcare and monetary advisers.

Tattd’s flash sheet.Image Credits:TechCrunch

Schaack said that round 30 people acquired tattoos throughout the three days of TechCrunch Disrupt.

There was a TechCrunch emblem on the flash sheet, however (un)luckily, nobody inked their love for our model on their physique.

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