Samsung unveils Galaxy S26 loaded with AI features — and a privacy

Samsung unveils Galaxy S26 loaded with AI features — and a privacy

Samsung on Wednesday unveiled its latest Galaxy smartphones, which boast an even larger toolbox of artificial intelligence technology than the earlier two generations and introduce a new privacy protect mode that blocks snoopy bystanders from sneaking a peek at the show display.

The upgrades on the Galaxy S26 lineup — arriving in shops March 11 — will also embrace worth will increase of 10% to 13% on the basic and mid-tier fashions while the Ultra device will price the same as last 12 months’s version.

The customary Galaxy S26 will promote for $899, while the Plus mannequin will price $1,099.

The upgrades on the Galaxy S26 lineup — arriving in shops March 11 — will also embrace worth will increase of 10% to 13% on the basic and mid-tier fashions while the Ultra device will price the same as last 12 months’s version. AP

That’s $100 more than what Samsung charged for the comparable devices launched in each of the past two years. The Galaxy S26 Ultra stays at $1,299.

As has change into commonplace for all new smartphones, Samsung has improved the digicam and battery for the Galaxy S26 because those features weigh so closely on shoppers’ choices on whether or not it’s price upgrading from the devices they already have.

Samsung is also dangling a new purpose to pony up for its most costly Galaxy S26 with a built-in feature called “Privacy Display” that will only be accessible on the Ultra.

But Samsung continues to highlight AI as a marquee attraction on its Galaxy telephones, amplifying on a theme that it started harping on two years in the past when the company started to embrace the technology as a solution to make its devices even more versatile and compelling.

“AI must become part of our infrastructure,” said TM Roh, Samsung’s CEO of device experience, during a showcase held in San Francisco. “You should be able to enjoy its benefits through the devices you use every day.”

Samsung is also dangling a new purpose to pony up for its most costly Galaxy S26 with a built-in feature called “Privacy Display” that will only be accessible on the Ultra. AP

As it has in the earlier years, Samsung is leaning closely on Google’s Gemini technology for its AI, however also is including another assistant choice from Perplexity AP

Samsung is promising this 12 months’s Galaxy lineup is loaded with AI that will act as multipurpose brokers that fetches info and content so customers received’t must spend time doing it on their very own.

“This is the agentic AI phone,” Roh said of the Galaxy S26.

As it has in the earlier years, Samsung is leaning closely on Google’s Gemini technology for its AI, however also is including another assistant choice from Perplexity, a rising star that is best recognized for operating its personal “answer engine” for locating on-line info.

The Galaxy S26 telephones will also embrace more instruments that can doctor photographs taken on the devices, including one that mechanically softens a topic’s skin tone if the selfie is taken with the telephone’s entrance digicam.

AI technology is being deployed on many other sensible devices, including those made by Apple and Google, however it’s unclear if the strategy is resonating with shoppers.

Although Apple has been selling its personal AI suite for practically two years, the trendsetting company still hasn’t been capable of ship on all the features it has been promising. AFP by way of Getty Images

Although Apple has been selling its personal AI suite for practically two years, the trendsetting company still hasn’t been capable of ship on all the features it has been promising.

Apple’s AI shortcomings have change into so obvious that it’s relying on Google to assist smarten up its often bumbling digital assistant Siri.

Despite all that, Apple’s iPhone has remained the world’s top-selling smartphone for the past three years — a mantle that Samsung last held in 2022, according to the research agency International Data Corp.

“AI is still not a sought-after feature among users,” said Paolo Pescatore, an analyst for PP Foresight. “The big opportunity is making AI feel like a daily habit rather than a party trick, with tighter integration across core apps. AI must be boringly useful. Less ‘look what it can do,’ more ‘this saves me time every day.’ ”

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