Reddit CEO says chatbots are not a traffic driver

Reddit CEO says chatbots are not a traffic driver

Reddit CEO Steve Huffman said AI chatbots aren’t a major traffic driver for the social platform despite corporations like OpenAI and Google having seen progress in people utilizing AI for search. During Reddit’s Q3 2025 name, the exec famous that Google search and direct entry continue to be its top traffic drivers.

“[Chatbots are] not a traffic driver today. I think our relationships with the companies that we work for — or work with directly are healthy, and we both learned a lot over the last couple of years, really the value of Reddit’s data and where our respective products can go and how we can help each other. So I’m looking forward to continuing to work on these things with these partners. But they’re not a major traffic driver today,” Huffman said during the name with analysts.

An analyst requested the company if 50% of the traffic comes from Google and 50% direct, Huffman said that those numbers are “approximate, but pretty close.”

Reddit has had a difficult relationship with LLM builders. The company locked down its data by a new coverage change in May 2024 and indicated that any sort of business use of its data would wish a license. At the same time, the company signed a cope with OpenAI to let it use Reddit data for mannequin training.

The company also has a partnership settlement with Google. On the other hand, the company has ensued a authorized battle with AI corporations like Anthropic and Perplexity.

Reddit reported a optimistic quarter with $585 million in income, up 68% year-on-year. The company also clocked in 116 million daily energetic distinctive customers and 444 million weekly energetic distinctive customers, with 20% development year-over-year. The company talked about it recorded 31% year-on-year development in worldwide daily customers. It also said that more than 190 million Americans go to the social network every week.

The company talked about that it continues to put money into making the search experience a central a part of the experience. Huffman said that the company is dealing with 20% of search volumes by its AI-powered Answers and “that kind of core search box.” He famous that in Q3, 75 million people searched weekly on Reddit. The company has been speaking about unifying AI and the core search experience, and Huffman said it’s coming in the next few quarters.

What’s more, Reddit is experimenting with a new and easier onboarding stream to extend early person engagement.

“We want them to see in their first session that Reddit is amazing and has content for them. So our goal is to connect users with relevant content very quickly,” Huffman said.

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