Perplexity strikes multi-year licensing deal with Getty Images 

Perplexity strikes multi-year licensing deal with Getty Images 

AI search startup Perplexity has signed a multi-year licensing deal with Getty Images, which supplies it permission to show photos from Getty across its AI-powered search and discovery instruments. The deal marks a notable shift for the company, which has been hit by allegations of content scraping and plagiarism, and indicators an effort to determine more formal content partnerships. 

Perplexity and Getty have been working together for more than a yr, a source acquainted with the deal told TechCrunch. Though it was never announced, Getty was a part of Perplexity’s Publishers’ Program, a plan to share advert income with publishers when their content surfaced in a search question, the source said.  

Today’s settlement is a new deal. A source told TechCrunch it’s not a conventional lump sum licensing deal, since Perplexity doesn’t practice its personal foundational fashions, however wouldn’t elaborate on the phrases.

Perplexity’s settlement with Getty seems to legitimize some of the startup’s earlier use of Getty’s inventory pictures. Perplexity has come under hearth within the last yr for a sequence of plagiarism accusations from a number of news organizations. In one case, the startup was called out for pulling content from a Wall Street Journal article, including the Getty photograph in that piece.  

At the time, a number of shops questioned whether or not Perplexity’s use of the photos constituted copyright infringement. A source last yr told TechCrunch that Perplexity was engaged on an settlement with Getty, however we had been unable to substantiate the deal after reaching out to the inventory picture big a number of instances.  

More just lately, Reddit sued Perplexity in October, alleging “industrial-scale, unlawful” scraping of consumer content and circumventing technical measures to entry data. Reddit has a data licensing settlement with OpenAI. 

Perplexity says its Getty deal will assist it better show photos and embody credit with hyperlinks again to the unique source every time photos present up in search outcomes. 

Nick Unsworth, vp of strategic development at Getty, said the settlement “acknowledges the importance of properly attributed consent and its value in enhancing AI-powered products.” 

“Attribution and accuracy are fundamental to how people should understand the world in an age of AI,” Jessica Chan, head of content and publisher partnerships at Perplexity, said in a press release. “Together, we’re helping people discover answers through powerful visual storytelling while ensuring they always know where that content comes from and who created it.” 

Perplexity’s emphasis on attribution is a part of its strategy of defending against copyright accusations by arguing its use of publisher content — including content behind a paywall or that publishers have explicitly indicated they don’t need scraped — constitutes “fair use” because publicly obtainable details aren’t copyrightable.

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