Noah Kahan Is Giving Fans the Chance to Attend a Listening Party (and Win Prizes), Thanks to Mastercard

Music lovers, rejoice! Noah Kahan teamed up with Mastercard to debut his official music video for his latest single, “The Great Divide,” during a 2026 GRAMMY Awards industrial break in Los Angeles, California, on Feb. 1.

Not only did followers get a have a look at the emotional music video ahead of his forthcoming album, dropping Friday, April 24, however now they’re getting the probability to experience the music live – each via Mastercard Priceless Experiences with Kahan and on The Great Divide Tour kicking off Thursday, June 11.

To have a good time, Mastercard launched a sweepstakes, encouraging eligible cardholders to discover as many Easter Eggs as attainable in the music video for a probability to attend an intimate album listening occasion with Kahan in Nashville, Tennessee, or a Priceless Experience to his summer season tour impressed by The Mastercard Collection, a global suite of elevated eating, leisure, and journey advantages. Be positive to examine out priceless.com/noahkahansweeps today for more – the sweepstakes ends Feb. 11.

“’The Great Divide’ has taken on a life of its own because of the fans,” he said in a press release.

“This partnership with Mastercard felt like a natural way to honor that connection and turn it into something we can experience together. From the video to the moments we’re creating, it’s all about celebrating the community that’s been there from the start,” the songwriter added.

And Kahan is just as excited about what’s ahead.

On the GRAMMYs pink carpet, the hitmaker told ET’s Kevin Frazier, “It’s gonna bring a lot of really, really cool opportunities to fans to get closer to the music process.”

This consists of listening to more about what impressed the heartfelt observe.

“The song is about two people who are friends, but there’s a lot of distance between them. … I’m really happy to see people connecting with it and finding their own people in their lives that they wish they could reach out to as well,” he told ET.

“I’ve worked really hard to make this music as emotional as possible and have as much representation of where I am in my life and I hope they feel that too, he continued.

And even should you do not snag one in every of the sweepstakes prizes, you may still be part of the enjoyable. Mastercard is giving World Elite and World Legend Mastercard (TM) cardholders particular entry via The Mastercard Collection to Preferred and VIP tickets for Kahan’s summer season tour starting Feb. 12.

For official guidelines and to enter the sweepstakes, ending on Wednesday, Feb. 11, 2026, go to priceless.com/noahkahansweeps. No buy is important to take part. Open to Mastercard cardholders prior to 2/2/26 who’re everlasting authorized residents of fifty US/DC & authorized age of majority.

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