Netflix in talks to stream SiriusXM podcasts in bid to take on

Netflix in talks to stream SiriusXM podcasts in bid to take on

Netflix is in early talks with SiriusXM to make the satellite tv for pc radio large’s video podcasts exclusive to its platform, the latest step in the streamer’s push into podcasting, a number of shops reported Wednesday.

An individual acquainted with the discussions told TheWrap that the proposed deal would give Netflix exclusive rights to distribute SiriusXM’s top reveals — reducing off rivals like YouTube, which presently dominates the video podcast market.

The Post has sought remark from Netflix and SiriusXM, that are yet to focus on the negotiations publicly.

Netflix co-CEO Ted Sarandos is steering the company towards an aggressive push into podcasting. AFP by way of Getty Images

SiriusXM operates considered one of the largest podcast networks in the US, with chart-topping titles such as “Call Her Daddy,” “SmartLess,” “Rotten Mango,” “Morbid” and “Dateline NBC.”

Edison Research ranks it as the No. 1 podcast network by viewers attain.

Netflix’s focus on podcasting comes at it has been in search of new methods to increase its content ecosystem past conventional movie and tv.

Earlier this month, the streaming large struck its first major podcasting take care of Spotify, agreeing to stream a curated choice of that company’s video podcasts — including “The Bill Simmons Podcast,” “The Rewatchables,” “The Zach Lowe Show” and “Conspiracy Theories.”

Tho applications will seem on Netflix early next 12 months and can not be out there on YouTube.

Industry sources told The Hollywood Reporter that Netflix has also approached iHeartMedia about an identical association, in search of exclusive streaming rights to video variations of standard podcasts such as “The Breakfast Club” and “Stuff You Should Know.”

SiriusXM operates considered one of the largest podcast networks in the US, with chart-topping titles such as “Call Her Daddy,” hosted by Alex Cooper (pictured). Getty Images for Spotify

It was also reported Tuesday that Netflix has been contacting some of Hollywood’s top expertise companies — WME, UTA, and CAA — in an effort to recruit more on-camera podcasters ahead of the rollout of its video podcast hub, deliberate for the first fiscal quarter of 2026.

Netflix co-CEO Ted Sarandos hinted at the expansion in April, calling video podcasts “a natural extension” of the company’s content strategy and a key to maintaining subscribers engaged.

“As the popularity of video podcasts grow, I suspect you’ll see some of them find their way to Netflix,” he said.

Meanwhile, YouTube has been cementing its dominance in the podcasting house. Google’s video platform surpassed 1 billion month-to-month podcast viewers earlier this 12 months, according to business data cited by Bloomberg.

By aligning with established podcast publishers like Spotify, iHeartMedia and SiriusXM, Netflix goals to create a large library that mirrors the vary of its movie and collection choices.

Executives at Netflix see podcasts as a manner to prolong viewing time and cross-promote authentic productions, according to reviews.

The proposed deal would give Netflix exclusive rights to distribute SiriusXM’s top reveals. piter2121 – inventory.adobe.com

SiriusXM has been attempting to retool its digital strategy as satellite tv for pc radio development slows.

The company’s podcasts and celebrity-driven content have develop into a major a part of its effort to appeal to youthful audiences and advertisers.

Shares of iHeartMedia surged more than 37% Tuesday following reviews of its talks with Netflix, hitting their highest level in two years, according to StockStory.

Navigate the fast-paced world of enterprise with us. At TheGossipBlogger.com/enterprise, we offer well timed and insightful coverage on every thing from market tendencies and startup success tales to monetary news, entrepreneurship suggestions, and global financial shifts.

Whether you are an aspiring entrepreneur, a small enterprise proprietor, or a seasoned govt, our content is designed to inform, empower, and inspire your next transfer in the enterprise world.

Our editorial team dives deep into real-world methods, company profiles, and professional analysis to carry you articles that matter. We simplify advanced enterprise developments and highlight the innovations, challenges, and alternatives shaping industries today.

Make certain to bookmark our Business part and go to often — in a world that never stops transferring, staying informed is your greatest benefit.