Megyn Kelly calls out ‘fake’ Beyoncé over Levi’s ad

Megyn Kelly calls out ‘faux’ Beyoncé over Levi’s advert

Megyn Kelly blasted Beyoncé as “artificial” and “fake” after the singer was featured sporting a blonde wig and decked out in denim in a new advert marketing campaign by denims big Levi’s — reginiting a long-simmering feud with the pop diva.

“This is the opposite of the Sydney Sweeney ad,” the previous Fox News host wrote on X on Tuesday. “Quite clearly there is nothing natural about Beyonce.”

Kelly’s swipe on the Grammy winner comes after an American Eagle advert that includes the blonde-haired, blue-eyed “White Lotus” actress — with the slogan “Sydney Sweeney has great jeans” — drew outcry from the “woke” mob for selling the whole lot from Western magnificence requirements to eugenics.

Beyoncé’s new advert for Levi’s denims was not effectively obtained by critics including former Fox News host Megyn Kelly. Levi Strauss & Co.

The podcaster, however, took issue with the “Cowboy Carter” singer’s makeover.

“Everything — from her image to her fame to her success to her look below — is bought and paid for. Screams artificial, fake, enhanced, trying too hard,” Kelly wrote.

The Post has sought remark from Kelly, Sweeney, Beyoncé and Levi Strauss & Co.

Sweeney’s advert created a firestorm over its wordplay between “jeans” and “genes,” with critics arguing the double entendre promoted dangerous magnificence requirements and even evoked eugenic beliefs.

Over the weekend, President Trump praised the advert because the “hottest ad out there” and celebrated Sweeney’s reported Republican registration.

American Eagle inventory has shot up by roughly 30% following Trump’s endorsement and the viral consideration.

Kelly took to X and drew a distinction between the new Levi’s advert and the American Eagle marketing campaign that includes Sydney Sweeney. American Eagle

The firm has defended its marketing campaign, stating that the advert “is — and always was — about the jeans. Her jeans. Her story.”

American Eagle emphasised its dedication to celebrating how everybody wears their denims with confidence.

Earlier this 12 months during an look on Australia’s Sky News, Kelly accused Beyoncé of “playing victim” after discovering that the singer’s world tour options footage of the podcaster criticizing her entry into nation music.

Beyoncé’s Levi’s collaboration, titled “Denim Cowboy,” attracts inspiration from basic Levi’s commercials of the Nineteen Eighties and Nineties. Levi Strauss & Co.

The host of the SiriusXM podcast “The Megyn Kelly Show” ripped Beyoncé for “sticking her big toe” into nation music when the singer’s genre-crossing album was launched.

“Beyoncé, who’s on some world tour right now reinventing herself as a country star, is running videotape during the show of yours truly,” Kelly said within the section, titled “Beyonce Tries Playing Victim.”

Kelly characterised Beyoncé as “another one of the most privileged, beloved women in the world — and richest, based on her own fortune, never mind the man she’s married to,” referencing the singer’s billionaire husband Jay-Z.

The former Fox News host wrote on X that there was “nothing natural about Beyoncé.” Devil May Care Media

Despite this standing, Kelly argued that Beyoncé “still has to look for the one sliver where she could play the victim and be aggrieved because big bad Megyn Kelly said something completely milquetoast about her entry into country music.”

Beyoncé grew to become the first black girl to succeed in No. 1 on the Hot Country Songs chart together with her lead single “Texas Hold ‘Em.”

Her “Cowboy Carter” album also achieved large business and demanding success, topping the Billboard 200 and finally successful each album of the 12 months and best nation album on the 2025 Grammy Awards.

Sydney Sweeney poses confidently in her American Eagle marketing campaign, which stirred controversy over its “great jeans” wordplay. American Eagle

Beyoncé’s Levi’s collaboration attracts inspiration from basic Levi’s commercials of the Nineteen Eighties and Nineties, that includes cinematic scenes that embrace Beyoncé driving a motorbike, and showing in laundromat and pool corridor settings.

Industry observers have credited Beyoncé’s partnership with considerably rising Levi’s global gross sales and model visibility, significantly among youthful, fashion-forward demographics.

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