Massive Music Developing AI Tool to Guide Film and TV Creative Needs

Leading Indonesian music publisher Massive Music has begun development on an AI powered data-driven technology resolution that might help audiovisual producers of their inventive course of by more exactly figuring out the temper and character necessities of a film or tv present.

The search engine has yet to settle a release date, however has been previewed at varied worldwide occasions, including at the ongoing JAFF Market, as a pioneer toolkit for music supervisors.

Massive Music’s method is centered on effectivity pushed by technology and analytics, increasing based on the encouraging outcomes of last yr’s Music Supervisor program. The company is offering solutions to the trade’s growing want for a more environment friendly licensing and curating process, they said.

Massive Music is now engaged on a data-driven music search engine that is anticipated to enhance the high quality and accuracy of music choice for manufacturing corporations and movie studios. The tool goals to drastically reduce down on the time it takes to discover new music, aiding time effectivity in the manufacturing course of. Currently the platform carries the musical catalogue accessible at Massive Music, and they’re aiming to additional broaden on the prospects of constructing other musical works accessible.

Up until now, producers, administrators, and editors’ “muscle memory” or subjective style has been a major consider music searches. This methodology is laborious and has inherent drawbacks, according to Massive Music. With the search engine, it showcases varied charts of the temper and key parts of each music based on a immediate given, or music chosen. It can also detect and file the cue sheet for each work uploaded on the platform. Ganjar Ariel Santosa, COO of Massive Music Entertainment, acknowledged, “We are creating a data-driven technological solution intended to more accurately interpret the mood and character needs of a film or series.”

“We would like to stress that Massive Music is a key partner that provides a comprehensive solution for the music department. The key to making the music discovery process simpler, quicker, and more accurate in this digital age is the combination of a large catalog, technology, and data,” he added.