Lovable says it’s nearing 8 million users as the year-old AI coding startup eyes more corporate employees

Lovable says it’s nearing 8 million users as the year-old AI coding startup eyes more corporate employees

Lovable, the Stockholm-based AI coding platform, is closing in on 8 million users, CEO Anton Osika told this editor during a sit-down on Monday, a major bounce from the 2.3 million lively users quantity the company shared in July. Osika said the company — which was based virtually precisely one 12 months in the past — is also seeing “100,000 new products built on Lovable every single day.”

The metrics counsel speedy progress of the startup, which has raised $228 million in complete funding up to now, including a $200 million round this summer time that valued the company at $1.8 billion. Rumors have swirled in current weeks — doubtlessly sparked by its personal traders — that new backers need to make investments at a $5 billion valuation, though Osika said the company isn’t capital constrained and declined to debate fundraising plans.

Speaking to me onstage at the Web Summit event in Lisbon, Osika notably didn’t share another quantity: Lovable’s current annual recurring income. The company, which makes use of a mixture of free and paid tiers, hit $100 million in ARR this June, a milestone it trumpeted publicly. But questions have emerged since about whether or not the vibe coding increase is sustainable.

Research from Barclays this summer time, together with Google Trends data, confirmed that site visitors to some of the buzziest providers, including Lovable and Vercel’s v0, had declined after peaking earlier this 12 months. (Traffic to Lovable was down 40% as of September, according to the Barclays analysts.) “This waning traffic begs the question on whether app/site vibecoding has peaked out already or has just had a bit of a lull before interest ramps up,” they reportedly wrote in a notice to traders.

Still, Osika insisted retention stays strong, citing more than 100% internet greenback retention — which means users spend more over time. He also said the company has “just passed” the 100-employee mark and is now importing management expertise from San Francisco to bolster its Stockholm headquarters.

Lovable emerged from GPT Engineer, an open source tool Osika constructed that went viral among builders. But he says he rapidly realized the greater alternative lay with the 99% of people who don’t know how you can code. “I woke up a few days after building GPT Engineer and I realized, look, we’re going to reimagine how you build software,” Osika said. “I biked to my co-founder’s place, and I said, I have this great idea. I woke him up.”

The platform has attracted an eclectic person base. More than half of Fortune 500 corporations are utilizing Lovable to “supercharge creativity,” according to Osika. At the same time, he said, an 11-year-old in Lisbon constructed a Facebook clone for his faculty, while a Swedish duo is making $700,000 yearly from a startup they launched seven months in the past on the platform.

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“What I hear from people trying Lovable is, ‘It just works,’” Osika said, crediting what he described as Swedish design sensibility.

Security stays a thornier issue for the vibe coding sector. When I raised a current incident by which an app constructed with vibe coding instruments leaked 72,000 pictures into the wild, including GPS data and person IDs, Osika acknowledged the drawback.

“The part of the engineering organization where we’re moving the quickest on hiring is security engineers,” he said, including that his aim is to make constructing with Lovable “more secure than building with just human-written code.” In fact, he said, before users can deploy, Lovable now runs a number of safety checks, though the platform still requires users constructing delicate functions — banking apps, as an illustration — to rent safety consultants, just as they’d with conventional development.

Osika was equally matter-of-fact after I requested about competitors from OpenAI and Anthropic, the AI giants whose fashions energy Lovable however that have also launched their very own coding brokers. He sees the market as big sufficient for a number of winners. “If we can unlock more human creativity and human agency . . . and just driving the change so that anyone can create if they have good ideas, [and] build businesses on top of that, that should be celebrated, regardless of whoever does that.”

It’s a decidedly collegial stance in an business not identified for it. (Even Osika has engaged in some light (*8*)social media sparring with Amjad Masad of competitor Replit.) But he said his focus proper now is on constructing “the most intuitive experience for humans” reasonably than obsessing over rivals.

Osika described Lovable’s mission as constructing “the last piece of software” — a platform the place all the things a product group wants, from understanding users to deploying mission-critical options, will be completed by means of a simple interface.

“Demo, don’t memo,” a preferred phrase among product leaders, captures how corporations now use Lovable, he said. Employees can now rapidly prototype concepts reasonably than writing lengthy displays, then take a look at them with early users before committing sources.

For all the hypergrowth and investor consideration, Osika — dressed merely in a beige T-shirt and matching button-down, floppy hair framing his face — appeared very a lot relaxed. The 30-something former particle physicist, who was the first worker at Sauna Labs before founding Lovable, has gone from open source developer to venture-backed founder to must-have convention visitor in speedy succession. Yet he appeared more occupied with discussing European work tradition than dwelling on his company’s trajectory or the consideration all of the sudden being showered on him.

“What I care about is that everyone who’s at the company, they’re mission driven, they really care about what they’re doing and how we as a team succeed,” he said, pushing again against Silicon Valley’s intensifying hustle tradition. “The best people in my team today, most of them, they have kids, and they really, really care about what we’re doing. They’re not working 12 hours, six days a week.”

Though he added: “Although it’s a startup, so they’re probably working more than most jobs.”

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