Lobos 1707 Founder Diego Osorio Shares How to Throw the Perfect Holiday Celebration (and Avoid Party Fouls)

Eat, drink, and be merry! Lobos 1707 founder Diego Osorio rang in the vacation season in Aspen, Colorado together with his tequila and mezcal model beloved by LeBron James, Prince Harry, Adele, Kevin Hart, Leonardo DiCaprio, Daniel Kaluuya, Drake, Issa Rae, Victoria Justice, Arnold Schwarzenegger, and more.

And to ramp up the festive cheer, the chief inventive officer told ET his ideas for internet hosting the good celebration, plus how to keep away from widespread get together fouls, ahead of competing in and sponsoring the 2025 Aspen Snow Polo and throwing an après-ski event at Kemo Sabe.

“Mood is everything. When people feel seen and comfortable, the night takes care of itself,” he explained. “Lighting, music, and the people you invite matter more than perfection. I like things that feel refined, but never stiff and thoughtful details without being forced.”

Think: a spontaneous toast, a tune that shifts the power in the room, or specialty cocktails.

When it comes to his go-to drinks, Osorio says the vibe units the pour. “I usually drink it on the rocks, but if I’m in a celebratory mood, I’ll go for a Rosa Vieja. It’s elegant but still playful, made with Lobos, sherry, rose syrup, champagne, and a touch of orange bitters.”

“New Year’s always feels like a pause and a reset. For that moment, I love our Extra Añejo served neat. It’s made for reflection and a proper toast.”

So why are celebs filling their glasses with Lobos? According to Osorio, all of it comes down to the intention behind the spirit.

“The people who gravitate toward Lobos tend to appreciate things that are well made,” he revealed.

“We start by respecting the fundamentals of tequila making in Mexico with exceptional agave, traditional processes before doing something unexpected by finishing our spirits in Pedro Ximénez sherry wine casks from Spain. It adds depth, warmth, and a refined character you don’t usually find in tequila.”

Beyond serving one thing particular for friends to sip on, the entrepreneur believes the secret to throwing an important get together is simple: presence.

“Keep glasses full, yes, but more importantly, keep the energy warm and never let anyone feel invisible,” he said. “If the host is relaxed, the room follows that lead. And never run out of ice.”

He also notes that the holidays are a time to pay it ahead, one thing deeply tied to the Lobos title, which implies wolves in Spanish.

“Wolves survive through loyalty and community and protect their pack,” Osorio said.

“That symbolism has always been central to Lobos and to me personally. Supporting wolf sanctuaries felt natural, because giving back shouldn’t be an afterthought. Especially during the holidays, celebration means more when it includes responsibility.”

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