Lloyds and MyPocketSkill Extend Partnership to Scale Financial Capability for Students

Lloyds and MyPocketSkill Extend Partnership to Scale Financial Capability for Students

Lloyds is scaling up its partnership with the monetary schooling platform MyPocketSkill, following a profitable first part that demonstrated a optimistic influence on the saving habits of younger people.

The continued collaboration will present 1000’s more college students with entry to paid work and monetary schooling by way of MyPocketSkill’s ‘learning by earning’ method. The transfer aligns with Lloyds’ strategic purpose of bettering the monetary functionality of Gen Z.

‘Learning by earning’ method builds optimistic cash habits

Data from the first part of the partnership confirmed that the MyPocketSkill platform, which connects younger people with paid work alternatives, helped them kind optimistic monetary habits.

Lloyds pupil clients who used MyPocketSkill have been 40 per cent more probably to have opened a financial savings account than those who had not signed up to the platform. Furthermore, after utilizing MyPocketSkill, these same college students had 3 times as a lot cash of their accounts as the common pupil account holder.

The preliminary part, which kicked off in January 2025, concerned co-branded occasions at 4 major college campuses: UCL and UWL in London, Cardiff University, and Swansea University. Over 2,000 college students signed up to the platform to entry paid work alternatives such as tutoring, images, and social media administration.

“At a time when students are feeling the financial pressure more than ever, the data from the first phase of our partnership with Lloyds clearly showed that practical experiences with money help develop positive financial habits,” said Matthew Harker, co-founder and co-chief govt officer of MyPocketSkill.

One 18-year-old pupil who signed up as a social media supervisor commented on the experience: “These work opportunities have helped me in terms of saving money, in terms of being more money-minded… and it’s definitely going to be a skill that I carry forward in the future.”

Strengthening monetary wellbeing for more UK college students

Building on this success, the next part of the partnership will concentrate on increasing entry to the platform for more Lloyds pupil account holders. This will embody a refer-a-friend campaign and exclusive entry to paid duties and alternatives on the MyPocketSkill platform.

The collaboration is a part of Lloyds’ ‘Launch Innovation Programme’, a five-month programme designed to present a structured method to partnering with fintechs to tackle strategic enterprise challenges.

Tamara van den Ban, propositions director at Lloyds, said: “Our collaboration with MyPocketSkill aligns with our mission to support students in developing strong financial skills. We’ve seen real engagement and impact and are excited to extend the programme to more students, combining earning opportunities with impactful financial education.”

Zara Ransley, co-chief govt officer and co-founder of MyPocketSkill, added: “Continuing our relationship with a trusted financial services provider like Lloyds, with co-branded promotions across more university campuses, will enable us to reach more of the 13 million Gen Zs who are crying out for both earning opportunities and real-world financial education.”

MyPocketSkill, which has over 200,000 signed-up customers, allows 13-25 12 months olds to ‘Earn, Save, Invest and Learn’ about cash, supported by behavioural science.

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