Erewhon is now offering Botox and brow lifts for members

Erewhon is now offering Botox and brow lifts for members

Erewhon just discovered an entire new technique to increase eyebrows.

The cult-favorite grocery retailer recognized for $20 smoothies and celeb juice cleanses is formally dipping its manicured toes into the med-spa world — offering lip flips and brow lifts as a new magnificence perk for members.

Yes, actually: wellness meets wrinkle-free.

Erewhon has partnered with fast-growing aesthetics company Ject, as per WWD, to host an exclusive event in Los Angeles this week the place VIP consumers can score complimentary beauty therapies — blurring the line between self-care and injectables even additional.

The transfer marks Erewhon’s second foray into the med-spa house, following a earlier collab with another Beverly Hills aesthetics model, and alerts that wellness in 2026 formally contains neurotoxins.

Ject was based by board-certified doctor assistant Gabby Garritano, who said the company was constructed to raise each affected person experience and the business itself.

“The goal was to create a better workplace in the industry for PAs [physician assistants] and nurse practitioners,” Garritano explained to the outlet.

Since launching in New York’s West Village in 2018, Ject has expanded to 9 places across L.A., New York, Florida and New Jersey.

“Back then, there really weren’t a lot of what we call med spas. It’s a medical aesthetic practice and a single focus industry where we’re practicing aesthetics all day, every day, and true experts.”

From overpriced smoothies to frozen foreheads — Erewhon is formally in the Botox enterprise, partnering with med-spa Ject to supply members free lip flips and brow lifts in L.A. Getty Images

Garritano said the partnership is sensible because each manufacturers are chasing the same luxury-meets-lifestyle candy spot.

“There are a million grocery stores out there. There’s a million med spas out there. But what is it about Erewhon? It’s creating a really elevated experience, the customer service, and the products that they offer. That’s what we’re doing at Ject. We’re creating the best experience.”

As a part of the deal, Erewhon’s more than 50,000 members will also get 20% off Ject providers, plus quarterly pop-ups at Erewhon’s Beverly Boulevard retailer, the place consumers can snag magnificence samples and meet the aesthetics team.

But while Erewhon executives could also be calling it the future of wellness, social media customers are less satisfied.

“This is disturbing. Medical procedures belong in medical offices,” one Instagram person fired off under the announcement.

Another joked, “Can I get a side of neurotoxins please.”

Others weren’t shopping for the luxurious angle in any respect.

“Answer is NO. Plus they will probably charge 2x the price as they do with their groceries and products,” one commenter wrote, calling for stricter med-spa laws.

The transfer has sparked backlash and jokes about “neurotoxins with your groceries,” as critics slam the blurring of wellness and beauty procedures — particularly as Erewhon stirred controversy with its ultra-pricey New York debut. Dimid – inventory.adobe.com

Meanwhile, a supporter topped the pairing “a dream collab,” while another dubbed it “Ject is the Erewhon of aesthetics.”

The eyebrow-raising magnificence transfer comes as Erewhon continues its slow creep past Los Angeles — including its controversial arrival in New York last fall, which already had locals clutching their bagels in horror.

As beforehand reported by The Post, the luxurious grocer opened a tonic bar inside ultra-exclusive West Village padel club Kith Ivy, the place memberships reportedly run tens of 1000’s of {dollars} a yr.

The Erewhon menu doesn’t precisely scream bodega discount both — that includes $20 strawberries (each piece of fruit, that is), $32 ice cubes and $11 bone-broth sizzling chocolate.

And New Yorkers weren’t amused at the model making its means into Gotham.

“$20 for a smoothie? For that price, I better get a free Yankees ticket and a subway transfer, too,” Manhattan native Marco Lombardi, 33, told The Post at the time.

“New Yorkers don’t need Erewhon to teach us wellness. We’ve been doing bagels and coffee for decades — that’s our wellness.”

Brooklyn UX designer Noelani Buonomo, 25, blasted the model for fueling influencer tradition.

The Post beforehand reported on Erewhon’s NYC glow-up: a tonic bar tucked inside an ultra-elite West Village padel club. Los Angeles Times by way of Getty Images

“There’s nothing distinctly ‘New York’ about it,” she said. “It feels like product placement in real life, and it’s really icky to me.”

Lower East Side line prepare dinner Tim Rosa, 28, didn’t maintain again both.

“I really don’t see any benefit to this at all. It kind of feels like a meme — overpriced smoothies and bee pollen for the ultra-rich,” he joked, saying wellness ought to include “some empathy” instead.

Now, with Botox coming into the Erewhon chat, critics say the model’s glow-up tradition might have formally gone too far.

From inexperienced juices to frozen foreheads, Erewhon’s wellness empire retains increasing to advertise that self-care isn’t just about what you drink.

It’s about what you inject.

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