Crunchyroll Rolls Out Thai Interface, Expands Localized Library

Crunchyroll is deepening its funding in Thailand with the launch of a Thai-language person interface and a major expansion of localized anime content.

The anime platform is now making more than 500 titles obtainable to Thai subscribers, including over 70 with Thai dubbing and 300 with Thai subtitles. The rollout provides 70-plus new titles to the service – comprising 26 further Thai dubs and 44 Thai-subtitled choices – as the company goals to strengthen its place in considered one of Southeast Asia’s most sturdy anime markets.

The service is accessible beginning at THB99 per thirty days ($3.15) or THB799 ($25.50) yearly for the Fan tier, with the Mega Fan plan priced at THB119 ($3.80) month-to-month or THB999 ($31.80) per 12 months.

Crunchyroll is presently streaming more than 40 winter season simulcasts with Thai localization, including “Jujutsu Kaisen” Season 3, “Frieren: Beyond Journey’s End” Season 2, “Fire Force” Season 3, “Sentenced to Be a Hero,” “The Demon King’s Daughter is Too Kind!!” and “An Adventurer’s Daily Grind at Age 29.”

The expansion comes as Crunchyroll reviews a 50% year-over-year enhance in viewership from Thailand, which ranks fourth globally for anime engagement. The market’s urge for food for anime theatrical releases was demonstrated last 12 months when “Demon Slayer: Kimetsu no Yaiba Infinity Castle” turned the highest-grossing anime movie of all time in the nation.

The streamer plans to continue increasing its Thai choices throughout 2026, with 147 further subtitled and dubbed titles deliberate, together with 19 more catalog titles set for Thai dubbing. By July, Crunchyroll expects to supply roughly 772 anime titles in Thailand, including 228 with Thai dubs — representing roughly 50% progress in the total content library.

To help the launch, Crunchyroll is introducing its “Choose Unordinary” model campaign in Thailand, that includes unique character Hime in hand-drawn inventive executions.

“Thailand is one of the most passionate and fastest-growing anime markets in Southeast Asia,” said Rahul Purini, president of Crunchyroll. “With our Thai-language interface, a major increase in Thai-dubbed and subtitled content, and faster access to simulcasts and localised dubs, we’re making it easier for fans to experience anime in their own language week after week.”

The company will also take part in Animonium 2026, a Bangkok anime and Japanese popular culture pageant operating Feb. 6-8 at Siam Paragon Hall, the place it can function official sponsor of the event’s live music concert events.

Crunchyroll is an independently operated three way partnership between Sony Pictures Entertainment and Aniplex, a subsidiary of Sony Music Entertainment (Japan).