Canva acquires startups working on animation and marketing

Canva acquires startups working on animation and marketing

On Monday, artistic suite maker Canva announced the twin acquisition of startups Cavalry, which works on animation, and Mango AI, which works on enhancing advert performance.

UK-based Cavalry works on 2D movement animation for different verticals such as promoting, marketing, gaming, and generative artwork. Canva said that Cavalry’s tooling will add to the current capabilities of Affinity, Canva’s skilled artistic enhancing suite for images, vectors, and layouts, which it acquired in 2024

Canva revamped Affinity’s design last 12 months and made it free for all customers. The company said that since then, people have downloaded the software over 5 million occasions. Affinity has the capabilities of images, vector, and format enhancing. With this acquisition, Canva needs so as to add movement enhancing to its suite.

“By bringing Cavalry alongside Affinity, we’re closing that [motion editing] gap and unlocking a complete professional suite spanning photo, vector, layout, and now motion editing,” the company said in a weblog submit. “Together, these tools form the foundation of a full-stack Creative OS for professional work, while preserving the depth and control professional creatives rely on,” it added.

Besides Cavalry, Canva has also acquired stealth startup MangoAI, which was working on constructing reinforcement studying techniques to enhance video advert performance, according to its web site. Canva said that the startup’s first product helped purchasers create and launch adverts and observe outcomes to enhance future campaigns.

MangoAI was constructed by Nirmal Govind, former Vice President of Data Science & Engineering at Netflix, and Vinith Misra, a former data scientist at Netflix and Roblox. Canva said that Govind will turn out to be Canva’s first ” Chief Algorithms Officer” and Misra will work on enhancing Canva’s marketing merchandise.

In January 2025, Canva acquired marketing intelligence startup Magicbrief and later last 12 months, it launched a development tool called Canva Grow for asset creation and performance measurement.

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MangoAI Co-Founders Nirmal Govind (left) and Vinith Misra (proper) together with Canva Co-Founder and COO, Cliff Obrecht (centre).Image Credits: Canva

During a sit-down at Web Summit Qatar earlier this month, Canva co-founder and COO Cliff Obrecht told TechCrunch that Canva Grow is doing “incredibly well,” particularly relating to creating static content and publishing it to Meta platforms.

“It is quite an early product, but we’ll soon be launching a lot more things around video creation, deploying across multi platform,” Obrecht had said. “So it’s very early, but it’s very much got a very loyal small user base, but a lot of big brands are spending money, and then we’re scaling up massively.”

With the new acquisitions, the company needs to bolster its place as a marketing resolution by doubtlessly including video creation and more granular measurement. Canva closed 2025 at $4 billion in annualized income with more than 265 million customers and 31 million paid customers.

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