Apple nears deal to pay Google $1B annually to power new Siri, report says

Apple nears deal to pay Google $1B annually to power new Siri, report says

Apple is nearing a deal with Google that would see the iPhone maker pay the tech large roughly $1 billion a yr for a customized version of Google’s Gemini AI mannequin to power its overhaul of Siri, according to a new report from Bloomberg.

The transfer is a big one for Apple, which has historically relied by itself technology however plans to use Google’s mannequin as a short lived resolution until its personal AI turns into highly effective sufficient, including to power a slate of upcoming options for the voice assistant.

The customized AI mannequin’s 1.2 trillion parameters — a measure of the software’s complexity and functionality — would far exceed the level of Apple’s current fashions. For context, the current cloud-based version of Apple Intelligence makes use of 150 billion parameters, that means Google’s mannequin could be roughly eight occasions more advanced.

Apple had also thought-about utilizing AI fashions from OpenAI and Anthropic earlier this yr. After testing fashions from all three corporations, Apple selected to transfer ahead with Google.

According to Bloomberg, the overhauled Siri is predicted to launch next spring. However, since the launch is still months away, plans for the revamp might change.

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