AMC Theatres to Reserve Best Seats for A-List, Stubs Members

AMC Theatres is providing a new perk to its loyalty program members: Customers who pay a month-to-month price for A-List or Stubs Premiere will get precedence entry to the best seats in the home.

The program is anticipated to launch in 2026, the company’s chairman Adam Aron on Tuesday’s earnings name. This change comes three years after AMC examined (and then deserted) Sightline at AMC, a ticket pricing initiative based on seat location within the auditorium. 

“Later this year, AMC will introduce preferred premier seating, where we will block and reserve the best seats in the house in our theaters to be accessed first only by our A-List and our Stubs Premiere members — that’s the two VIP tiers within our Stubs program — at no added charge at AMC,” Aron said during the name. “We will assure the best seats in our auditoriums are held, at first anyway, for our best customers.”

Of course, seating preferences will be subjective — and AMC Theatres didn’t outline which will probably be thought-about the “best” rows. But the pilot program for Sightline at AMC concerned clients paying more cash for prime center seats with an unobstructed view and less to sit in the entrance row. It’s doable the new initiative will observe the same sample.

In 2025, AMC raised the value of Stubs A-List to $27.99 per 30 days in New York and California and $19.99 to $25.99 per 30 days elsewhere in the nation, relying on the state. Under the highest membership tier, patrons can see up to 4 motion pictures every week in any format. Premiere — a tier below A-list that gives waived on-line ticketing charges, popcorn upgrades and other perks however doesn’t embody the good thing about four-movies-a-week — prices $17.99 a month.

“We think it will be a considerable consumer benefit that our most frequent guests will notice and greatly appreciate, further cementing their brand loyalty to AMC,” Aron added.

Earlier this week, AMC Theatres reported a ten% decline in attendance during the end of 2025 as the chain’s quarterly income dropped to $1.28 billion, down 1.4% from the yr prior. AMC has been testing all types of initiatives to lure clients in larger numbers. Last summer time, the company began providing 50% off film tickets on Tuesdays and Wednesdays for AMC Stubs rewards program. 

Although 2026 has been off to a slow start, Hollywood studios and theater homeowners are bullish that upcoming blockbusters like Christopher Nolan’s “The Odyssey,” two Marvel’s adventures in “Spider-Man: Brand New Day” and “Avengers: Doomsday,” in addition to Disney and Pixar’s “Toy Story 5,” will assist to push home box workplace revenues towards pre-pandemic heights. Across the total movie show trade, exhibitors have struggled to get well from the pandemic and twin labor strikes, in addition to the rise in recognition of streaming companies.

“AMC is exceptionally well positioned to capitalize on a recovering box office,” Aron said. “And as I have said many times before, the not-so-secret formula to a full box‑office recovery is straight forward, we need more great movies from our studio partners.”

More to come….