After Europe, WhatsApp will let rival AI companies offer chatbots in Brazil

After Europe, WhatsApp will let rival AI companies offer chatbots in Brazil

Meta is now permitting rival AI companies to supply their chatbots on WhatsApp to Brazilian customers for a charge, a day after the company confirmed a comparable resolution for customers in Europe.

Earlier this week, Brazil’s antitrust regulator CADE dominated against Meta and rejected its enchantment to dam an earlier order to droop its coverage change that seeks to bar third-party AI chatbots on WhatsApp.

“Upon reviewing the case, the CADE Tribunal determined that the necessary requirements for maintaining the preventive measure were present. According to the case rapporteur, Councilor Carlos Jacques, there is evidence of legal plausibility, considering the relevance of WhatsApp in the Brazilian instant messaging services market,” CADE’s ruling reads.

The regulator added that banning third-party AI chatbots on WhatsApp “would not be proportionate” and will result in competitive hurt.

Meta said in response that it might let third-party AI chatbot suppliers use its WhatsApp Business API to offer their providers on the app for a charge, wherever it’s legally required to take action. The company will cost $0.0625 per “non-template message” in Brazil from March 11.

“Where we are legally required to provide AI chatbots through the WhatsApp business API, we are introducing pricing for the companies that choose to use our platform to provide those services,” a Meta spokesperson said.

Meta announced the coverage change last October, which spurred a number of antitrust investigations, significantly because the company gives its personal AI chatbot, Meta AI, inside WhatsApp. The company has maintained that its WhatsApp Business API was not designed to cater to AI chatbots, and that they put a pressure on the company’s system.

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While Meta is now permitting third-party chatbots in some areas because of laws, builders inform TechCrunch that they’re hesitant to renew providers, saying the pricing set by Meta is high and will result in high prices.

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