Accountants Rapidly Adopt AI But New Challenges are Emerging, Warns Intuit

Accountants Rapidly Adopt AI But New Challenges are Emerging, Warns Intuit

Intuit, the global fintech platform, says that accountants want to maneuver past routine compliance work and embrace AI-powered workflows to drive significant development, following a new survey. 

The 2025 Intuit QuickBooks Accountant Technology Survey reveals that accountants are quickly embracing artificial intelligence (AI) and automation as important instruments of their daily workflows, with 64 per cent of respondents reporting their corporations plan to spend money on or improve AI over the next yr — indicating year-over-year development from 2024 (57 per cent) and 2023 (48 per cent).

“This year’s findings show an industry in motion,” explains Simon Williams, VP of accounting options at Intuit. “Accountants are expanding their influence by using AI to reduce time spent on routine work and focus on higher-value client needs. We’re focused on helping firms turn AI into a strategic advantage that strengthens their services and sharpens their competitive edge, as seen in our recent integration of new AI agents into the Intuit platform.”

According to the survey, 95 per cent of corporations adopted automation applied sciences within the past yr, with the top makes use of of the tech including payroll processing (47 per cent), accounts payable/receivable (46 per cent), and data entry and transaction processing (43 per cent).

Trust in AI tech also seems to have elevated, with 93 per cent reporting they’ve used AI to boost strategic enterprise advisory providers, including strategies for enhancing shopper interactions, creating monetary summaries, and producing real-time insights. The data reveals that with the adoption of automation, respondents imagine there’s a near-unanimous enchancment in accuracy (98 per cent), effectivity (97 per cent), and high quality of shopper service (95 per cent).

Dan Luthi, associate at Ignite Spot Accounting Services, says: “AI isn’t taking over our jobs. It’s giving us more room to do the work that matters. It’s here to remove the things that slow us down.”

Big hurdles stay

However, Intuit warns that this evolution isn’t without friction — tech overload, integration complexities, and hiring challenges are testing corporations’ talents to maintain tempo.

Despite the keenness for digital transformation, many corporations are struggling to handle it. On common, corporations are utilizing eight different apps for core operations, resulting in a number of challenges, including:

Meanwhile, 66 per cent of respondents report feeling overwhelmed by the quantity or complexity of technology required for his or her work at the least weekly, highlighting a rising want for simplification and standardisation.

These inefficiencies are creating friction at a time when agility and scalability are more important than ever. It’s probably also resulting in a discount in technology investments — with accountants reporting they plan to take a position a mean of $20,000 within the next 12 months, down from last yr’s projected common of $24,000.

Hiring and retaining expertise stay a priority. While 75 per cent of corporations have elevated their concentrate on tech expertise when hiring, only 28 per cent say their coaching programmes totally meet fashionable calls for. Meanwhile, 80 per cent of respondents report problem hiring skilled professionals for his or her corporations.

“To keep the momentum going, firms can’t afford to overlook the talent side of transformation,” added Williams. “AI is unlocking powerful efficiencies, but it’s the combination of smart technology and skilled professionals that drives impact. Investing in education and developing tech-savvy talent is key to ensuring AI and human expertise move the profession forward.”

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