India’s Pronto formalizes house help as its valuation jumps 8x in under a year

India’s Pronto formalizes house help as its valuation jumps 8x in under a year

Bengaluru-based Pronto helps to convey India’s largely casual home help market on-line. As daily bookings climb and its metropolis footprint expands, traders are opening their wallets.

The startup said Tuesday that it raised a $25 million Series B round led by Epiq Capital, valuing the nine-month-old company at $100 million. That’s more than double its $45 million valuation in August 2025 and over eight occasions the $12.5 million level when it emerged from stealth in May. Existing traders Glade Brook Capital, General Catalyst, and Bain Capital Ventures also participated, bringing whole funding to round $40 million.

Pronto affords fast, structured providers for on a regular basis chores — from mopping to utensil cleansing — promising educated, background-verified professionals on demand.

The startup says it will possibly dispatch employees within about 10 minutes in a number of of its micromarkets (servicable places within cities it operates), positioning the service nearer to fast commerce than conventional house providers. Each employee — whom the company calls a “Pro” — undergoes in-person training and background verification before taking bookings and is assigned structured shifts supposed to supply more predictable revenue than the casual preparations widespread in the sector.

Pronto is now dealing with 18,000 bookings a day, up sharply from roughly 1,000 daily bookings last year, founder Anjali Sardana (pictured above, middle) said in an interview. The median time between a buyer’s first and second reserving is just two days, she added, with the platform’s top 10% of customers putting 9 or more orders a month. Sardana said the startup is focusing on 70,000 daily bookings by June.

The startup has also moved rapidly to widen its geographic footprint, increasing from one metropolis to 10 — including Delhi NCR, Bengaluru, and Mumbai — and from 5 to more than 150 micromarkets in the past seven months, Sardana said. Still, the bulk of exercise stays concentrated in a handful of markets, with the National Capital Region, which incorporates cities surrounding New Delhi, accounting for about half of whole bookings.

Sardana said Pronto has barely begun to faucet India’s predominantly offline home providers market, the place most hiring still occurs by means of casual networks. “I still believe that 99.99% of this market is completely offline,” she told TechCrunch. “In aggregate, less than 100,000 people are using a service like this per day, while tens of millions of households rely on offline arrangements.”

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Market research backs that up. The general house providers sector, according to a Redseer Strategy Consultants report, was valued at round ₹5,100 to ₹5,210 billion (about $56 billion to $57 billion) in FY 2025. Yet, on-line penetration stood at less than 1% of internet transaction worth, highlighting how deeply entrenched word-of-mouth channels stay. But the on-line phase — at the moment small — is projected to develop at an 18% to 22% compound annual price by means of FY 2030, as rising incomes, urbanization, and demand for reliability and comfort push more households to strive digital platforms.

Building the workforce

Pronto at the moment works with 4,500 lively professionals on its platform, round 99% of whom are women, Sardana said. Workers who full roughly 20 days of shifts a month earn a median of ₹23,000 to ₹25,000 (round $251 to $273), she added. Monthly employee retention is above 70%. Even so, demand continues to outpace the onboarding of new employees, with bookings rising about 20% week over week, the founder said.

Image Credits:Pronto

Pronto’s unit economics are still evolving as it expands into newer markets. Sardana said the company is seeing “very positive green shoots” in its oldest micromarkets in Gurugram, the place contribution margins have turned constructive, though newer markets stay in funding mode.

Sardana told TechCrunch that Pronto has burned about $8 million thus far and now has roughly two years of runway following the latest fundraise.

Pronto plans to deploy the recent capital primarily towards onboarding more professionals, deepening its presence in present markets, and increasing into new cities, Sardana said. It is also piloting new choices such as cooking, automotive washing, and canine strolling and is exploring extra classes, including salon providers. For now, however, core duties — including sweeping, mopping, and utensil cleansing — stay the platform’s most-used providers.

The startup operates with a core team of about 60 staff, including roughly 15 to 16 across engineering, product, and design, while advertising stays lean with a small model and performance team, Sardana said.

The competitors

Pronto is working in an more and more heated phase of India’s house providers market, alongside rivals such as Snabbit and publicly listed Urban Company. Snabbit raised $30 million in late October at a $180 million valuation — more than doubling in 5 months — and reported about 830,000 orders in February, up from roughly 500,000 in December. Urban Company, meanwhile, said its platform crossed 50,000 daily bookings in February.

Sensor Tower data reviewed by TechCrunch suggests Pronto’s daily lively customers grew about 37% to roughly 101,000 between late January and late February, in contrast with about 30% development for Snabbit to round 93,000 daily customers over the same interval.

Sardana said Pronto stays targeted on service high quality as competitors heats up. “At the end of the day, customers will come to the platform that provides the highest quality service,” she said.

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