‘Avatar’ director James Cameron says generative AI is ‘horrifying’

‘Avatar’ director James Cameron says generative AI is ‘horrifying’

James Cameron’s films are often at the reducing fringe of visible effects technology — particularly the “Avatar” movies, with their heroic blue Na’vi characters delivered to life by performance seize.

But that doesn’t make Cameron a fan of generative AI.

In a CBS Sunday Morning interview tied to the upcoming release of “Avatar: Fire and Ash,” the director acknowledged that performance seize (the place an actor’s performance is recorded as a template for digital artists) can sound just like genAI. But in actuality, he said it’s “the opposite.”

“For years, there was this sense that, ‘Oh they’re doing something strange with computers, and they’re replacing actors,’” Cameron said. “When in fact, once you really drill down and you see what we’re doing, it’s a celebration of the actor-director moment.”

Indeed, the CBS phase exhibits members of the “Avatar” forged performing their underwater scenes in a 250,000-gallon water tank.

“Go to the other end of the spectrum and you’ve got generative AI, where they can make up a character, they can make up an actor, they can make up a performance from scratch with a text prompt,” Cameron added. “No, that’s horrifying … That’s exactly what we’re not doing.”

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